A different kind of social media platform

Too many people are losing themselves in the drama, vitriol, and chaos of modern social media. Battles are being fought across feeds. Words are being twisted. And we've all watched, up close, what it does to the mental health of the people we love.

The space is crowded already. Facebook, Instagram, X, TikTok, Snapchat, LinkedIn, and a long list of others. But crowded doesn't mean complete. There's still room for a platform that offers something the existing ones don't, particularly if it sets out to fix what the existing ones aren't even trying to fix.

What a better platform actually needs

There are, in our view, five things that would set a new platform apart:

1. Differentiation. Something genuinely different in features, audience and purpose, not just a reskin of what's already there.
2. Privacy and security. Treating user data as the user's, not as a product to be sold.
3. Community and engagement. Designing for real connection and meaningful interaction, not for outrage clicks.
4. Ethical practice. Honesty about moderation, advertising, and how the place is actually run.
5. Adaptability. Listening to the people who use it, and being willing to change.

None of those are radical. They're just rare.

The picture in my head

Imagine a place where you can fully be yourself. The kind of place that already exists for some of us in our family, our closest friends, or in quiet time on our own. Now picture that same atmosphere extended out into the world online, where people from anywhere can join the conversation, share encouragement, and even disagree well, with kindness and acceptance kept at the centre.

That's what we're building. A platform called Fanfare.

An invitation

If that sounds like somewhere you'd like to be, we'd love to send you an invitation. Email inviteme@fanfare.org.uk and we'll get one out to you.

We want to build something different. Somewhere safe. Somewhere worth celebrating. The model is family, the oldest way humanity has ever known to find its place in the world.

So, want to join us?